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DINES x PlayerLayer

We are collaborating with young artists of Jamaican heritage to celebrate our authentic partnership with Jamaica Rugby League.

DINES® is a celebrated Creative Director and international keynote speaker based in London UK, recognized for his distinctive style and concepts.

He is currently active as Founder & Creative Director of multi award-winning creative agency STUDIO BLUP® London.

Detailing his vision behind the Reggae Warriors collaboration, DINES® tell us…

This remix is drawing inspiration from the hand painted artworks I used to see at my grandparents’ house whenever I visited them as young Dines. I fondly remember the vintage calendars, the old Jamaican postage stamps and random beer mats collected in my grandads “random bits draw”.

 

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The endless images of Jamaican hummingbirds and island sketches dotted around the house were things I remember and was inspired by as a child. I wanted to remix these together and celebrate a vintage yet modern twist. A timeless image that represents a thousand memories. I made sure colours used were muted adding to that extra layer of vintage aesthetic to the detail. The “tacky” script font used for the Jamaica title is a tongue in cheek nod to my $3 market t-shirts given to me from my parents and aunties whenever they went over to the west indies on holiday

 

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Produced by our Jamaican creative partner, @lioncoast.

Shot by @nilus1x (Nile Saulter)

Published at: 11-05-2021