DINES x PlayerLayer
We are collaborating with young artists of Jamaican heritage to celebrate our authentic partnership with Jamaica Rugby League.
DINES® is a celebrated Creative Director and international keynote speaker based in London UK, recognized for his distinctive style and concepts.
He is currently active as Founder & Creative Director of multi award-winning creative agency STUDIO BLUP® London.
Detailing his vision behind the Reggae Warriors collaboration, DINES® tell us…
This remix is drawing inspiration from the hand painted artworks I used to see at my grandparents’ house whenever I visited them as young Dines. I fondly remember the vintage calendars, the old Jamaican postage stamps and random beer mats collected in my grandads “random bits draw”.
The endless images of Jamaican hummingbirds and island sketches dotted around the house were things I remember and was inspired by as a child. I wanted to remix these together and celebrate a vintage yet modern twist. A timeless image that represents a thousand memories. I made sure colours used were muted adding to that extra layer of vintage aesthetic to the detail. The “tacky” script font used for the Jamaica title is a tongue in cheek nod to my $3 market t-shirts given to me from my parents and aunties whenever they went over to the west indies on holiday
Produced by our Jamaican creative partner, @lioncoast.
Shot by @nilus1x (Nile Saulter)